We are the mods
We wanted to get the feeling of mod culture to resonate within every platform. We built a SSOT (read: marketing bible) to allow Paul to quickly generate marketing collateral with a set of pre-built assets. This meant that the team could consistently push content out through the 20 or so different social channels they focus on
We used a range of retro photography with scooters, baggy trousers and Brighton pier to make something quintessentially British.