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Sanity Scheduling: Probably the best scheduling tool we've ever used

Reading Time

4 min read

Published on

May 6, 2023




I'll level with you, scheduling is hardly the most exciting subject to get excited about... Yet we are excited, so it probably has some merit.

The sleeper hit of last year was Sanity releasing a fully managed scheduling system that sits flawlessly within your Sanity environment without really having to do anything as far as installations are involved.


Why does it matter?

I'll give you the quick lowdown: you're a marketer and writing a new blog post to be launched this Friday at 6pm. You're matching it with some social media posts, and you need to make sure it goes flawlessly.

So you start typing away and get it completed to the best state possible. It's insightful, witty, and, ultimately, isn't going to get swallowed up by the endless void of mediocre content on the web.

Now you need to schedule it. Do you trust a CRON job will work flawlessly or a custom function? How about that new video embed you added last week, does your stack account for that? It's not going to break midway through and leave your brand-new campaign release with a whimper and not a bang.

What if I told you there was a less anxiety-inducing way that's a quick install and a button click away?

Introducing Sanity scheduled publishing

Sanity Scheduled Publishing swoops in to save the day (and your sanity - I'm sure nobody has made this joke already), by offering you the gift of time travel, sort of. With this trusty ally by your side, you can schedule your content to be published at precisely the right moment, all while you're sipping on a cup of coffee or having a dance party in your pyjamas. No more frantic last-minute changes, no more accidentally hitting the "publish" button, and no more late-night publishing marathons.

Never again shall you be tormented by the anxiety of releasing your carefully crafted content into the wild, praying that you didn't miss an important detail or deadline. Sanity Scheduled Publishing's got your back, ensuring your masterpieces enter the digital realm on time, every time.

Some of the features

Date picking

Well, first and foremost, you'd probably want to know how the date picker actually works and what it looks like. So here it is in all it's glory. It's simple, it's robust, and guess what: it picks dates.

Picture of Sanity Scheduling

Different time zones

Moving on from there, you'd want to know whether it actually accounts for different time zones - as you probably know this is a gigantic pain in the ass. Luckily enough it does, and it does it with ease.

Don't we all want to be in Hawaiii

A picture of the time zone looking beautiful and easy to use

Schedule list

What's the point of a sound scheduling system if you can't see all of this wrapped into a nice simple schedule of all upcoming blog posts? Well, luckily, Sanity has got you covered on that front too.

It actually breaks down the schedule into a list of "Upcoming", "Completed" and "Failed". Now you might be wondering why there's a "Failed " tab. Well imagine if you were going to publish a blog post, and it was promoting a brand new app, that unfortunately hadn't released yet... Well you probably don't want to release a PR on that... So it's really quite useful for when things

Completed schedule

User experience

It's great to see a little breakdown of each of these features, but the real magic comes when you pair all of these QOL (quality of life) fixes into a robust scheduling system.


We'd be the first to admit, we didn't pay enough attention to how powerful a solid content schedule can be (there's more than enough gaps in our post history to prove it). However, we're huge believers in removing every possible obstacle to ensure you actually want to write an article for the business, rather than begrudgingly typing out clickbait.

Get in touch if you would like to see first-hand how we schedule our posts, and how we can get your website into a content velocity, scheduled posting, mean machine!

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Did you see what we did there? Get in touch with us today, and we can help empower your marketing team to really push whats possible with a content management system.



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