Blurred purple

Our Stack

Endlessly scalable, secure and blazing fast

We share our formula for website success. Combining the best practices of modern web development with ultra-performant web frameworks. A match made in heaven.


As far as CMS are concerned, the market is oversaturated and homogenous. They may have a couple of bells and whistles, but ultimately none stand out.

That is, excluding Sanity. Sanity is the only fully extensible, fully flexible and fully scalable CMS out there, that we know of. We stopped using other CMS purely because they have a very clear lifespan until they become cumbersome and impractical.

Sanity CMS Showing the built in schema

Sanity delivers at every level

We already use Sanity on our own site, in fact, what you are reading I actually edited inside of sanity. If that's not enough of a recommendation then I'm sure these features are.

Battle-tested components

Do you think Google got their product right the first time? No. We’ve built a set of utilities that work time after time, project after project, always improving to ensuring that your CMS experience is best-in-class.

Battle-tested components

Standardised editing experience

Sanity has put countless hours ensuring that their CMS has the most consistent editing experience, paying close attention to how clients interact with the User Interface and ultimately standardising every interaction to make it seamless.

Standardised editing experience

Scalability tested

We’ve worked with projects of 3 pages, to 500+. We understand the growing pains that occur after that level of development. We don’t build bi-yearly refresh websites, we build websites that adapt, scale and prove themselves in the test of time.

Scalability tested

Real time preview functionality

Fancy seeing what you have edited on your page in real-time? All of our websites allow for real-time editing so you’re not left in the dark, whilst working on content. Better still this works flawlessly from your first page, to your thousandth.

Real time preview functionality
Our tried & true method of achieving client success

Roboto Team

Why Next.js

We’ve been around the block when it comes to frameworks, we’ve been burnt, we’ve been smitten and we’ve ultimately learnt a lot about what makes a website successful over the 20+ years combined experience. What we know about Next.js is:

  • It can build websites unbeatably fast (in our tests)
  • It has the infrastructure in place to endlessly improve and update
  • It’s almost identical to React, so has access to the biggest library of all JS
  • It has part of the Google team on board to ensure SEO (Search Engine Optimisation)

This matters because in our opinion, it’s the only platform we would adopt, knowing that it’s still going to be remarkably fast, remarkably stable and ultimately, the best platform for web development for the next 5 years.

Why use Next.js

Vercel Hosting

Vercel is hosting that was developed by the team that built Next.js. This is important due to two reasons:

  1. This means update parity, whenever Next.js get’s a significant update, your hosting will get that same update.
  2. It’s built exactly for Next.js. So every tweak, every performance gain and every last detail of analytics is built around Next.js.

Only Caveat

When it comes to hosting, we have one real question. How big do you think your website will be and do you think you’ll blow through the 1TB of bandwidth? As a complete ballpark, I would say if you expect to have more than half a million unique visitors a month - it may be worth looking at AWS. There’s an incredible article written about this here.

Vercel hosting platform

Next.js Features

From statically generated blogs to scalable directories, Next.js is built for performance and scale.


It’s no secret that Next.js is incredibly fast, but what’s interesting to us, is the real-time performance on each wesbite. It achieves this through on-the-fly image optimisation and we push that even further with dynamic routing.

With every site we build we ensure lighthouse is 90+ across the board.



Because of the way we build Next.js websites, we can ensure the website is completely bulletproof. We use Typescript to ensure that there’s typechecking throughout every component, page and utility.

Because we build with microservices and static generation, security is set & forget.



We’ve scaled sites from 5 pages to 500. We’ve optimised architecture, improved data queries and increased productivity on a range of different teams and projects. One thing we know is scalability, and whether that’s ensuring SSR (Server Side Rendering) for one page, and ISR (Incremental Static Rendering) for others, it will always result in you having the best experience with Next.js



We cannot stress how incredible the Vercel hosting platform is. The ability to creative previews a client can see, then merge into staging and finally push to production seamlessly has been a hit on all our projects.

It’s so impressive with their up-time and edge network that we’ve literally never seen down time on one of our sites.


Get in touch

Get fast

Whether you're looking at building your first JAMstack website or trying to outperform your competition, we love a challenge. Get in touch with us today.

More ways to chat

0115 8821993